I am proud to announce the latest Swallowtail project is live. CorollaSocialDriver is a project done in collaboration with a local Seattle design studio, Perfect Pixels, for Toyota and All Recipes.

This project is a party planner which serves as a marketing sweepstakes vehicle. It also contains social networking elements for the web and mobile devices.

Some interesting characteristics of this project are:

• Full web-based party invite capabilities
• SMS integration with Cellit, enabling invites, reminders, and shopping lists via SMS
• Blogging for party planners, tips, and attendees to report on their parties
• Recipe suggestions and shopping lists
• Webservices integration for a Flash party planner UI to work with the back-end secure databases
• Integration with iTunes for music playlist purchases
• Automated entry tally based on interactivity with the site and SMS
• Reporting and monitoring for marketers

This project was done in record time, and we are very pleased and impressed with all the good people we had a chance to work with at Perfect Pixels and All Recipes.

But don't worry, you can join the fun - you too have a chance to win a $10,000 party catered by Rachel Ray! Just hop over to register now.